In order to communicate effectively with the target nail market, nail stores must choose to distribute information on various channels, but also on the nail shop target nail market positioning, to develop effective promotional methods. Obviously, the promotion is a comprehensive activity, so nail shop must be established from the overall promotion program in order to effectively achieve the desired promotional goals. In the implementation of the specific promotional plan, the nail shop how to determine their own market?
First, determine the target nail market
The so-called target nail market, in fact, is to determine nail products or nail services for consumers. In the potential market, who needs nail, which people benefit from the nail in the process, there is time to conditional nail, then this part of the people is your target nail market. Only to identify prospective customers in order to take the most effective means of promotion, with their nail marketing communication, and in the communication process to convey the most suitable for their nail information.
For example: the global brand "McDonald's", at the beginning of their business put forward a clear goal "to attract family customers, starting from the child." Home customers this group, is a few times a single consumer, attracting family customers than let the young people soak in the restaurant more income. Family patrons, thanks to the children in the family. In order to win these small customers, "McDonald's" with the gift of some small gifts, the waiter was also asked for small customers particularly warm and thoughtful. This move is very effective, it is not difficult to understand now "McDonald's" on the "61" such a festive holiday. Similarly, although as a small nail shop, but also the corresponding development of their own shop goals, to make a theme of their own, in your nail franchise business circle, mention a point you can think of Your shop, this is the real success of positioning.
Second, determine the promotional goals
In general, the goal of the nail promotion that you want to achieve is that you expect the target nail market to respond to promotions, such as driving them to get nail coupons and nail. Niou nail reminder If you want to stimulate the customer's nail desire to achieve the goal of improving sales performance, then you have to more accurately determine your promotional methods and means. Most people who have just set up a nail shop will make such a mistake is not accurate to determine the promotional activities to achieve the goals. It is very natural to hope to improve nail sales, but for specific nail products, you have to decide which promotions to take are the way to achieve that goal.